Builds your authority
A published book positions you as the expert in conversations with prospects, partners, and media.
Strategy
How a nonfiction book fits into a business strategy
Last updated: November 2026
A nonfiction book fits a business strategy as an authority asset that brings clients, speaking invitations, and media to you. Defining Moments Press sums it up in one line: it is not about the book, it is about what the book does for you. That is why its coaching starts with your business goals, not chapter one.
Why do professionals write a book?
Professionals write a book to be respected as the authority in their field. Defining Moments Press says that respect increases income, and that nothing builds a brand faster than a bestselling book. Its homepage notes that 80 percent of people say they want to write a book but only 1 percent actually do, so finishing one sets you apart.
Four jobs a business book does
Opens doors to paid speaking
Defining Moments Press designs books to open the door to paid speaking opportunities, and also runs a speaker certification program.
Brings in clients
The free course covers how to get more clients with a book and how to plan a launch before the book is written.
Creates a legacy
For people with a story or life lesson, a book helps others and lasts. Founder Melanie Warner wrote her first book in the Defining Moments series after losing her son.
A case study from Defining Moments Press
Defining Moments Press reports a client whose industry was shut down during the pandemic. She had written a book before but sold very few copies. After working with the business, she sold over 10,000 books, became an international number one bestselling author, gave a TED talk, was booked on a TV show, built 7 streams of income from her book, and now has an 8-figure business. The business states results like these are not guaranteed or typical.
See how coaching works in the guide to book coaching services for professionals.
Common questions
How does a book fit into a business strategy?
A book works as an authority asset: it positions you as the expert, opens doors to speaking and media, and leads readers to your services. Defining Moments Press puts it this way: it is not about the book, it is about what the book does for you. Its discovery call covers business goals before writing begins.
Is a book useful for coaches and speakers?
Defining Moments Press says nothing builds a brand faster than a bestselling book, and it designs its programs for authors, coaches, speakers, and business owners. Its stated goal is a book that opens the door to paid speaking opportunities and new clients, and it also runs a speaker certification program.
Can I write a book if no one has heard of me?
Yes. The Defining Moments Press homepage offers help to write a bestselling book in 8 weeks or less and make a profit, even if no one has ever heard of you. Having an audience helps a launch, but the done-with-you program includes book marketing and a full launch for first-time authors without one.
How many books do I need to sell to make $100,000?
Divide $100,000 by what you earn per copy. At $5 a copy you would need 20,000 sales, and at $10 a copy, 10,000. Defining Moments Press teaches professionals to earn mainly from what a book leads to, such as clients, speaking, and programs, rather than from book sales alone.
Are results guaranteed?
No. Defining Moments Press states that its programs give actionable steps but results are not guaranteed or typical, and a lot of hard work is involved. The case studies it shares, such as a client who sold over 10,000 books, show what is possible rather than what is typical.
What does launch to bestseller mean?
Launch to bestseller is a launch service included in several Defining Moments Press packages. It is listed alongside book marketing, a media and podcast list to promote your book, and access to an author community. Ask on the discovery call how the launch is run for your book category and what it involves from you.
Talk through your book idea
On a complimentary call, a Defining Moments Press Acquisition Editor helps you explore your book idea, your ideal reader, and your business goals, then tells you whether your book is a good fit.